Are you running a startup or preparing for a new product launch and afraid of failure. You have good reason to be concerned. Mostly 75% of product launches fail to engage consumers. So today we’ll discuss 5 Ways to Start Creating Buzz for Your New Business.
The ability to evaluate your business plan by visualizing potential profits and revenues and analyzing data can be critical to securing additional funding or expanding your business. To help, we’ve provided you with eight tips to increase your chances of successfully introducing a new product to a new market.
Branding is an opportunity to get your customers as excited as you are about your company and products. It’s the difference between tapping into a market of frustrated, interested consumers and hitting the stage to a crowd of enthusiastic fans.
From experience, we’ve seen that marketers often leave their startup plans to the last minute, and big events are rushed and ignored. This often means that fledgling brands start their lives in a whisper when they can be struck by lightning.
Here are 5 Ways to Start Creating Buzz for Your New Business
Get opinion leaders on board
Apple has a knack for attracting bloggers and other thought leaders before its products launch. What really sets them apart, though, is that they get everyone talking months before the product launches, often before there’s even a demo for anyone to see. Nobody is talking about what the product does they’re talking about what it can do your story helps.
Journalists and bloggers know that Apple has a history of launching innovative and useful products, and they are betting that subsequent product launches will be equally innovative and useful.
But it’s a strategy anyone can use, even if they don’t have a track record like Apple. No, the NewYorkTimes and CNN might not be arguing about what your next product will be, but you can start working with the media before the product launches. Even if it doesn’t provide much coverage, there will be something to build on. The media will know who you are, so come on launch day, at least you won’t be cold.
Put the Focus on Consumers Not the Product
And it takes discipline. When you launch a product, everyone in your company is probably excited about the technical specifications, and all of the different ways your product pushes the envelope, and it is not easy to assume what your customer feels. But they don’t do that. They care about their problems and how your product fits into their lives
Don’t just talk about what your product does or why it’s superior show them a compelling picture of how it will improve their lives. That’s what makes people happy.
Take Pre-Orders for Product
This is probably one of the most overlooked startup strategies out there. Every company that has been around for a while has a set of customers who will buy whatever they release. As soon as you announce the product, they will be lined up in droves, eager to get their hands on the first units to be released.
Most brands always offer pre-orders of their new products, and because of that, it’s not uncommon for them to sell hundreds of thousands of units within a week or two of launch. Pre-orders generally don’t count until the product actually ships meaning orders that arrive over the course of several weeks are all counted on launch day.
Release a Product Before Your Customers Wants
That’s one of the biggest reasons they value the form. People know and expect Apple products to be aesthetically pleasing. If Apple suddenly stopped launching great products, they would almost certainly see a big drop in market share.
Don’t underestimate the importance of your product’s appearance. If it’s ugly, your customers won’t want to share it with their friends and colleagues, hide it no matter how useful it is. At the same time, a professional design or coworking space or a gets people talking about it, and online or offline, it can have a huge impact on your product sales.
Make the Suspense for As Long As You Can
To use this strategy for your own company, take your most popular product and deliberately give very, very few details about it. The mystery will drive your customer base crazy.
As the iPad was getting ready to launch, rumors were rife with speculation about Apple’s new tablet, but no one really knew about it. People have gone so far as to create realistic 3D mock-ups for their websites and blogs, hoping to get more readers. When it was actually released, its reputation had grown to legendary proportions.
Consciously plan what information to release and when, who you want to talk about you and how you can turn your product launch into something worth talking about.
No, you might not have entire departments of marketers and PR geeks planning it for you, but you can plan a launch that will wow people, even if the only person working on it is you.